We have created a decentralised loan economy on the blockchain, whereby the irrefutable reputation of the individual as verifiable on the public ledger (blockchain) is combined with type and terms of collateral to create a bid and ask economy setting the interest and terms of loans. This is true decentralised finance. A traditional financial loan is inflexible and inaccessible to most people on earth. Blockchain has proven that there is a working use case in decentralising such financial services. However, blockchain also comes with anonymity and trust-less, limiting the types of loans that can be issued, because in reality, some people are more likely to pay back a loan than others. Trust and reputation still matters. DeFi For You.™ (#DFY) solves this, by moving an irrefutable, verifiable reputation system onto the blockchain and tying it together with the decentralised finance that during 2020 has become a massive industry worldwide.